Frequently Asked Questions

Snap Collective is an innovative and unconventional publishing concept, founded by Dr. Philipp W. Müller, specifically designed to help to bring to life portfolios of international photographers and artists. The idea behind Snap Collective is to give artists a possibility to publish a photo book or a portfolio of their work without enormous efforts, offering a streamlined platform with some of the best printing and distribution partners, support of a design team and more.

We are a diligent, creative and motivated team that will respect the author’s vision and will ensure an efficient, high-quality publication. Every service we offer will start with a conversation.

We work with the Print-on-Demand technology, which means there is no financial risk involved and that allows artists to print books as they’re ordered. From us the artist receives a substantial discount on all the purchases and as well as royalties.

For each book project we first create a book cover and together with the photographer launch a pre-order campaign to determine if the book has a potential.

You don’t need to invest anything – just your time.

From our side we provide free of charge book publication and distribution – basically we help you to create the product with no investment from your part. More than that – as our author you can also earn from the copies sold.

From your side however you would need to collaborate with us to create a pre-order campaign and promote your book via social media channels in the form of videos, posts and/or texts.

You as a photographer know your target audience the most and have direct connection and contact to them. After all, every book is not only a piece of art but also a commercial project and we are working together with our authors to make it successful.

💡For our part – we create the product, publish and distribute it. From your part it would be the promotion and marketing for your book. This is a collaboration.

Book publication process with us is easy, fast and straightforward.

We have our own online platform where you can upload all photos and other information needed for the publication (e.g. book title, format, text etc.). For each book project we first create a book cover and together with the photographer launch a pre-order campaign to determine if the book has a potential. If a minimum of 20 book orders have been placed, the campaign is considered to be successful and we move forward with the book design. In just a few days you will get a design proposal for your book and if you are satisfied with the result we can finish the book. After, your book will be published with an ISBN number and available worldwide.

You can sign the publishing agreement before or after a successful pre-order campaign.

Also, if you wish to order some printed copies of your book we can offer a significant discount up to 50%. Many authors require books for exhibitions or for reselling purposes but this is up to you – purchasing book copies is of course optional.

For each book project we first create a book cover and together with the author launch a pre-order campaign to determine if the book has a potential. If a minimum of 20 book orders have been placed, the campaign is considered to be successful and we move forward with the book design.

During the Pre-Order Campaign we offer 10% to all who will purchase the book.

You as an author will get automatic email notifications about every single book order during the pre-order campaign.

For each 10 copies sold the author receives 2 books for free. So, during Pre-Sale Campaign you can get 4 free copies.

If a minimum of 20 book orders have been placed, the campaign is considered to be successful and we move forward with the book design.

You as an author will get automatic email notifications about every single book order during the pre-order campaign.

Pre-order campaign lasts 14 days.

In our experience, the average time of publishing a book project is about four weeks from the start of our cooperation. (Pre-order campaign takes 14 days and if the book was ordered min. 20 times, then during the next 1-2 weeks we will finish the whole book project + 7-8 weeks for printing.)

Authors don’t benefit from our marketing actions, they benefit from their own audience, followers.

💡 The important thing is: *You* as an author/photographer earn much more from selling the books to your community *with your own marketing*.

If we would do marketing for you, the books will be sold via our online shop or via Amazon. In the end, however, this hardly brings you any profit, since the online store already keeps a large amount.

We want YOU to profit the most from your book and you will recover the most if you buy your book from us at a discount and resell it yourself.

We will gladly support you in how you can best market your book.

According to our experience, 95% of the purchased books are bought by people from the community of photographers and not by external people who “accidentally” saw an ad- vertisement.

💡From our part - we create the product, publish and distribute it. From your part it would be the promotion and marketing for your book. This is a collaboration.

We can support you with our social platforms and sales offers on our own online shop but for the most part we leave this to our author as the most influential and successful strategy can be achieved by direct communication with your audience.

Don’t worry.We prepared a list with recommendations what you can do to promote your book.

We do not want to take money from our authors as we sincerely believe that we do not need to. We are happy to publish and market a large number of high-quality works and we would like to keep it that way by applying this business model.

Of course, you can republish your work elsewhere. This means that you always have the right to further publish parts or even your whole work with another publisher at any point in time with no restrictions.

We have editors worldwide (e.g. in Paris, Düsseldorf, Warsaw, USA, Chisinau, Riga, Tbilisi) and if you live nearby it is possible to arrange a meeting with one of our editors to see our books and check the quality.

If you have another location, we can sell any available book with a special price: 30 EUR + shipping.

(for USA: 40 USD + shipping).

Our book prices range from 69 to 79 Euro based on the amount of book pages.

104-164 pages = 69 EUR

168-200 pages = 79 EUR

Various factors contribute to the price level of our books. First, all books published by our publishing house are printed on demand – digital printing of a single book is more expensive than offset printing of a large print run. Secondly, we offer our publishing services completely free-of-charge for our authors. To ensure this, we must rely on the book’s price to cover the publishing costs. Free-of-charge services to authors can only be provided if we are able to cover the publishing costs and guarantee a certain profit.

No, we will not own your photo rights, you only give us printing rights.

Please contact all the people from your photographies you intend to use in the book and inform them about the upcoming book publication. It is enough to get a simple written email as approval that they have no objections.

You can also use this contact opportunity to ask if they would be interested to have a printed book copy of their own when the book is published, these people are potential buyers.

Our books have between 104 and 200 pages including text/blank pages. Normally to create a book you need around 100 to 180 photos.

How many photos are inside the book depends on the layout. You could do less than 100 photos if you chose to add double spread pages, add more text or blank spaces or you could add more than 200 photos if you chose to put several photos in one page. It’s up to you and the book design.

Please note that the selling price of the book depends on the pages and will be either 69 or 79 Eur.

Don’t worry. Our designers can offer you 2 variants of the cover which can help to choose the direction of the style design. Please, remember that there will be 5 corrections available.

That’s wonderful! Then you may prepare the references and clear instructions on how you see your cover. Please, note that you may have 5 corrections.

Your work with the designer starts from the cover. Here you can make 5 corrections. When the cover is put on the Pre-Order Campaign and it is successful, then the designer starts to work with the core of the book. In this part of the process the author has 40 corrections. You can change 10 pages 4 times or change 40 pages once and so on .

 Yes, you can work with your designer. Ask your editor for more information about the design requirements.

Our designers are working with Photoshop and InDesign.

You can choose between A4 landscape and A4 portrait.

The weight of the paper is about 170g. We use premium matte paper.

There are limited options available as we have a free of charge publishing service and we want to keep this as a main part of our concept, yet we offer premium quality and format which in our experience is the best for both photographers and readers.

Yes, we can create a text for your book if you send us some key words or guidelines.

Snap Collective is a trademark of Rock N Books Ltd. Rock N Books is a British Limited company registered in London and it holds the brand Snap Collective – Rock N Books is the contracting partner for Snap Collective.

Sure, it’s standard in all our books. This information is placed in the page along with the information regarding publisher, ISBN etc.

As soon as your book is published it is available on our Snap Collective online shop and your book’s data is sent to our distribution partners and Amazon. All bookstores in the world can order your book at their wholesalers.
Here it is important to mention that many distributors decide independently which titles they import to their catalogs based on the topic they are interested in.

Yes, you can use your social media account, official webpage or specially created link/page for the book purchase.

This is an automated process, and all sales are recorded. Once a year you will receive a report with your royalty statement.

If not enough books have been ordered during the pre- order campaign (below 20 orders), then we either stop the publication process or you as an author can order the rest of the needed amount to be able to finish your book. It is very important that you are actively promoting your book during the campaign to your contacts, followers, friends etc.

As an author you are entitled to receive 12% royalties for every sold and paid copy based on the revenue for the publisher.

This is the standard royalty percentage we offer all our authors, and this cannot be changed. Please bear in mind that our publishing house provides a completely free of charge publishing service and still offers 12% author royalties. It means that our authors not only have no investment, but also can earn from the publication.

Our authors receive royalty payments once per year / every 12 months.

We offer our authors up to 50% discount for printed copies, if it is intended to order a huge number of books, we can consider a special offer.

1-99 book copies -> 20% author’s discount

100-249 copies -> 30% author’s discount

250-349 copies -> 40% author’s discount

350 and more copies -> 50% author’s discount

We strongly believe that you won’t find a better option than the one we are providing. We offer free of charge publishing services which is a quite unique business model. Before you take a decision towards our offer, please consider not only the Terms and Conditions of those other publishers, but also the aesthetic qualities of their books and catalogs and also their book distributors.

Modifications of our publishing agreement are not possible because a publication free of charge and the worldwide distribution of the title will not be possible otherwise. Just as any other company, our internationally operating publishing house has to work profit oriented.

You are welcome to compare our offer with those proposed by other publishing houses — we are sure that you will not be able to find a better one in terms of the conditions, benefits or convenient and easy publishing process that we offer.

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